Men’s and Women’s fitness franchises

Franchise News
People, Places and Things

AND THE ADDY GOES TO!

The American Advertising Federation recently announced the latest

recipients of its 2004 ADDY Award which honors excellence in

advertising and praises companies that raise the creative

standards in the advertising industry. ADDY’s are awarded on the

national level as well as on the local level in 14 different

regional competitions. One of the winning campaigns belonged to

Planet Beach Franchising Corporation the company behind the

global Planet Beach sunless-tanning franchises. Planet Beach is a

rapidly growing tanning salon franchise that has grown to more

than 450 (open and in-development) locations in Australia, Canada

and the U.S. Planet Beach is the only tanning salon franchisor to

have received an ADDY for its marketing program.

THE FAST AND THE FIT

So, you want to get in shape but you don t want to haul around a

workout bag and spend three hours at the gym four days a week?

Then, have we got a solution for you. 21 Minute Fitness and

Weight Loss Centers require participants to pay attention to

every detail of their workouts. In this way they will be able to

reap the benefits of hours in the gym after working out for just

21 minutes a week! These intense workouts help gym-goers build

lean muscle mass quickly and efficiently. 21 Minute Fitness and

Weight Loss Centers are capitalizing on the latest trends in

exercise, extra-slow training and express fitness. Because the

exercises are slow and controlled participants can work out in

their street clothes. This is good because the facilities don t

include showers or changing rooms. Locations are small and

intimate (about the size of a Starbuck s coffee shop) and there

are no mirrors surrounding the equipment. The relaxing music

piped through the exercise area encourages people to focus on

what they re doing in order to achieve the maximum benefit from

careful, efficient movements. 21 Minute Fitness is brand new with

it’s flagship outlet opening last month in Walnut Creek,

California.

FAST, FIT AND FOR MEN ONLY

Look out Curves, there is a new kid on the “Get Fit in 30 Minutes

or Less” block and it s exclusively for men. Cuts Fitness for Men

provides a 30 minute full-body circuit training workout much like

the model employed by the for-women-only Curves chain which seem

to be popping up on very street corner in North America. Cuts

offers a quick, easy and safe workout for executives, husbands,

seniors and beginners of all ages. The exercise system uses

smooth-motion hydraulic equipment and stretching and cardio moves

to increase strength, flexibility and cardiovascular fitness. The

company is headquartered in New Jersey and has 13 franchise

locations currently operating. Another 24 are set to open soon.

Cuts Fitness for Men is looking to expand throughout the U.S. and

is interested in talking to potential franchisees.